Our story

ETHOSA was born as a result of two passions – the environment and the world of beauty. 

Gaëlle Chatelard, Founder of ETHOSA, grew up in a small village in the French Alps and spent her childhood immersed in nature. Playing outside, building tree houses, having outdoor adventures, stuff-of-kid-dreams right?

Having worked in beauty and personal care, Gaëlle experienced first-hand the shocking impact the industry has on our planet and health. Armed with this knowledge and a passion for the environment, she knew there was a better way. 

With a vision to set new planet-positive standards and to empower consumers to make confident choices. ETHOSA encapsulates Gaëlle’s vision to disrupt and innovate the industry in a way that nurtures the person and the planet.

“Sustainability is no longer a trend. It’s essential for our future. My connection and love for nature is the driving force behind Ethosa. So much needs to change to protect our world, and collectively we’re still too far away from living sustainably.

“We believe our throwaway, ‘live for the moment’ culture has gone too far and that a beauty revolution is long overdue. We must learn how to meet our needs without compromising the ability of future generations to meet theirs. I want to help empower and encourage people to put the environment at the centre of their buying decisions, without compromising on quality or value.

“Ethosa is about more than high-performance beauty personal care products. It’s a movement that’s designed to inspire, support and create an environmentally resilient future that we can all be proud of. I may be only one person, but I believe that together, we all have the power to create lasting change."

- Gaëlle Chatelard -